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Drawbridge (company)
Drawbridge is a company operating out of San Mateo, California, USA. They work in the programmatic advertising industry. Drawbridge has built a cross-device advertising platform that specializes in using machine learning to match individuals across connected devices, including desktops, smartphones and tablets, in order to serve more relevant ads across devices.
==History==
Kamakshi Sivaramakrishnan, a former AdMob scientist, built the technology that allowed her to pair users to devices in late 2010 and formed Adsymptotic, which is now known as Drawbridge.〔Leber, Jessica. ("Get Ready for Ads that Follow You from One Device to the Next" ), ''(Tech Review )'', December 5, 2012''〕 In 2014, the company announced support for video ads〔Ha, Anthony. ("Drawbridge Says It Now Supports Video In Its Cross-Device Ad Targeting" ), ''(Review )'', April 3, 2014''〕 and updated its analytics suite to gives marketers insights on multi-touch attribution and information on their audiences across devices.〔Loechner, Tyler ("Drawbridge To Update Analytics, Shines Light On Multi-Touch Attribution" ), ''()'', September 3, 2014''〕
抄文引用元・出典: フリー百科事典『 ウィキペディア（Wikipedia）』
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